A true Danish Icon
Digital and print campaign
Animal, 2019
Digital and print campaign
Animal, 2019
![](https://freight.cargo.site/t/original/i/6b4a5f6cf966bb1450242502aa22e614cddaeea2a878478ca2db026871b7a7ca/TheOnlyDanish.jpg)
![](https://freight.cargo.site/t/original/i/feeb0c250599f57f139cecbfc112fb7d707866f82ac1ec2537edf584f36a1b11/Mobile_Mega_Banners_640x1000px_Static.png)
![](https://freight.cargo.site/t/original/i/41f91cfbd0cc8aff6b67093aa567be268b9cd8159809948579e9c1f6b686d290/StoryNonAlco_0000_1.png)
![](https://freight.cargo.site/t/original/i/2eb3c42e33484d9a70c0f661acd1e4690c06b9a2b79b46d86f48cab784d7850c/StoryNonAlco_0001_2.png)
![](https://freight.cargo.site/t/original/i/572bc9d7593c27e8e9cd95cbc302e54276455e1245e3736b60a7aab7cad72cfd/StoryNonAlco_0002_3.png)
![](https://freight.cargo.site/t/original/i/8c273d8ae1f3a4890c00c557cfc3fd3b75315a84c17d842568d77c64fe76c5ee/Utomhus1.jpg)
![](https://freight.cargo.site/t/original/i/496ccc38953b849b8882caaed58977c7d63aff53a67e8b161d4d98f5ff7cd939/Utomhus2.jpg)
World Class Danish Design
Introducing the new Carlsberg design
Animal, 2018-2019
Introducing the new Carlsberg design
Animal, 2018-2019
![](https://freight.cargo.site/t/original/i/437439e82b9f3d8eb688a3f0c0fba1f740a253b540849037fbb7f09bfa61fe0e/admockup.jpg)
![](https://freight.cargo.site/t/original/i/2fff67fc07eb19dd2bfd24b49f1cd63b4e6990ceaf597d45cb08807fb3f14266/CINEMAGRAPH-2---v2.gif)
![](https://freight.cargo.site/t/original/i/db65ec8c9c98d93778399771c45070d09d5c49ee4ed60f1ca96f7437adecaf9e/Carlsberg_DanishClassicReborn_Lamp.jpg)
![](https://freight.cargo.site/t/original/i/2b66a5bb4497d1b95f6ba2365329c4c28deed404c437e73d2dad26a7a2473f52/BestBeer.jpg)
![](https://freight.cargo.site/t/original/i/8889a9b45bc374fe416befb28016b05d7f14c2793f47402874946819c5336bbd/01_Gatupratare.jpg)
![](https://freight.cargo.site/t/original/i/5b9f74953430fb1273e0bd3e1979c0e83861ab468143b7569522c996810e835d/01_200x260-5mm.jpg)
![](https://freight.cargo.site/t/original/i/4b1b8ea7c6b74baccc115fc717ff09ef7ef4988f8dc794c3c7ac9deebda79f4c/AdByTheRoad.jpg)
![](https://freight.cargo.site/t/original/i/e11ff6949b45774c5bd562d9fb19686d037e010ae828ebe75c9338a7c776890f/AdByTheRoad2.jpg)
Print and banners targeting road cyclists
Drinking and cycling might sound like an odd combination, but fact is that a cold beer at the end of a workout is standard for many road cyclists. We wanted to tap into this behavior and introduce the idea of drinking while working out — as long as it’s an alcohol-free Carlsberg that is.
Drinking and cycling might sound like an odd combination, but fact is that a cold beer at the end of a workout is standard for many road cyclists. We wanted to tap into this behavior and introduce the idea of drinking while working out — as long as it’s an alcohol-free Carlsberg that is.
![](https://freight.cargo.site/t/original/i/9fa5f97f94a70fca51686d83aebc8a860eff6177767a4c3a0975968d7620eec3/PRINT_Bicycling_210x285-5mm2.jpg)
Jakob Eriksson
Art Director/Creative
Stockholm
Art Director/Creative
Stockholm