Jakob Eriksson → Creative

A true Danish Icon
Digital and print campaign
Animal, 2019

World Class Danish Design
Introducing the new Carlsberg design
Animal, 2018-2019

Gold for everyone
Cycling Sponsorship
— 2019

Contextual messaging along the route at Cykelvasan.

Print and banners targeting road cyclists

Drinking and cycling might sound like an odd combination, but fact is that a cold beer at the end of a workout is standard for many road cyclists. We wanted to tap into this behavior and introduce the idea of drinking while working out — as long as it’s an alcohol-free Carlsberg that is.

Jakob Eriksson
Art Director/Creative
E-mail: jakob@two86.com
Phone: +46 736 370 998