Made in China.
"Made in China" has long been associated with poor quality and unethical production. But in recent years that has shifted. Instead, young Chinese consumers embrace their heritage, roots and home market.
We wanted to tap into this newfound sense of pride and use it to tell the story of Chinese cashmere brand Erdos 1980.
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Created together with Herman Vieweg and the wonderful people at Animal.
We wanted to tap into this newfound sense of pride and use it to tell the story of Chinese cashmere brand Erdos 1980.
Created together with Herman Vieweg and the wonderful people at Animal.
Erdos 1980 — Made in China
Commercial 60 sec
Commercial 60 sec
Directed by Aubrey Joyce, Pine.
Jakob Eriksson
Art Director/Creative
Stockholm
Art Director/Creative
Stockholm