Jakob Eriksson → Creative

It’s a credit card.
KH Comms — 2024

They say that repetition is the mother of all learning. In this campaign, we took this profound insight to the extreme.

Because ironically, consumers are having a hard time remembering the Scandinavian credit card  re:member. So we made a series of repetitive films constructed to get one very simple message across: It’s a credit card.

We don’t have to tell people how, why and when they need a credit card. We just have to make them like and remember us.

My role: Art Director/Creative/Director

The Tree
re:member — 2024
Directed by me and Erik Wingfors.
Produced by Kith Hansen.

Beautifully captured by Simon Rudholm.

Jakob Eriksson
Art Director/Creative
E-mail: jakob@two86.com
Phone: +46 736 370 998