It’s a credit card. Again.
re:member
KH Comms — 2024
Ironically, consumers are having a hard time remembering the Scandinavian credit card re:member. So we made a series of repetitive films constructed to get one very simple message across: It’s a credit card.
They say that repetition is the mother of all learning. In this campaign, we took this profound insight and ran with it.
My role: Art Director/Creative
re:member
KH Comms — 2024
Ironically, consumers are having a hard time remembering the Scandinavian credit card re:member. So we made a series of repetitive films constructed to get one very simple message across: It’s a credit card.
They say that repetition is the mother of all learning. In this campaign, we took this profound insight and ran with it.
My role: Art Director/Creative
The Sofa
re:member — 2026
re:member — 2026
Directed by Gustav Egerstedt.
Produced by Giants & Toys.
Produced by Giants & Toys.
The Back
re:member — 2026
re:member — 2026
Directed by Gustav Egerstedt.
Produced by Giants & Toys.
Produced by Giants & Toys.
AdAge — “Most deadpan credit card ads ever“
Shots — “Profoundly odd spots that quietly meditate on the existence of an unmemorable bank card”
Copyranter — “Both The Dumbest And Smartest Credit Card Ad I've Seen” The Stable — “The world’s best brand recall ad ever, perhaps“ Adforum — “A quirky, minimalist film that is totally memorable!”
Shots — “Profoundly odd spots that quietly meditate on the existence of an unmemorable bank card”
Copyranter — “Both The Dumbest And Smartest Credit Card Ad I've Seen” The Stable — “The world’s best brand recall ad ever, perhaps“ Adforum — “A quirky, minimalist film that is totally memorable!”
Beautifully captured by Fredrik Bäckar.
Jakob Eriksson
Art Director/Creative
Stockholm
Art Director/Creative
Stockholm