It’s a credit card. Again.
re:member
KH Comms — 2024
Ironically, consumers are having a hard time remembering the Scandinavian credit card re:member. So we made a series of repetitive films constructed to get one very simple message across: It’s a credit card.
They say that repetition is the mother of all learning. In this campaign, we took this profound insight and ran with it.
We don’t have to tell people how, why and when they need a credit card. We just have to make them remember us.
My role: Art Director/Creative
re:member
KH Comms — 2024
Ironically, consumers are having a hard time remembering the Scandinavian credit card re:member. So we made a series of repetitive films constructed to get one very simple message across: It’s a credit card.
They say that repetition is the mother of all learning. In this campaign, we took this profound insight and ran with it.
We don’t have to tell people how, why and when they need a credit card. We just have to make them remember us.
My role: Art Director/Creative
The Sofa
re:member — 2026
re:member — 2026
Directed by Gustav Egerstedt.
Produced by Giants & Toys.
Produced by Giants & Toys.
The Back
re:member — 2026
re:member — 2026
Directed by Gustav Egerstedt.
Produced by Giants & Toys.
Produced by Giants & Toys.
Beautifully captured by Fredrik Bäckar.
Jakob Eriksson
Art Director/Creative
Stockholm
Art Director/Creative
Stockholm