Every activity counts.
The last thing the world needs is yet another celebrity telling us how we should live our lives. What it needs is someone to remind us that no one is perfect — not even Benjamin Ingrosso.
So when we were briefed to promote the Samsung ecosystem of products within a wellness context, we didn’t want to add to the world’s fixation on perfection and unachievable goals. Instead, we decided to take a stand against the unhealthy obsession with health.
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Created together with Malin Nyström and the amazing people at b-reel. Directed by Filip Tellander.
So when we were briefed to promote the Samsung ecosystem of products within a wellness context, we didn’t want to add to the world’s fixation on perfection and unachievable goals. Instead, we decided to take a stand against the unhealthy obsession with health.
Created together with Malin Nyström and the amazing people at b-reel. Directed by Filip Tellander.
Samsung — Every Activity Counts
“Gym” 45s
“Gym” 45s
Samsung — Every Activity Counts
“Run” 20s
Jakob Eriksson
Art Director/Creative
Stockholm
Art Director/Creative
Stockholm