Jakob Eriksson → Creative

Xperia Football Cancellation
CP+B — 2015

Xperia Z2 was the first smartphone with Digital Noise Cancellation.As official partner of the FIFA World Cup 2014, Sony wanted to reach both the ones who love the game, and those who don’t. Together with Sweden’s biggest news site, Aftonbladet, we developed Xperia Football Cancellation, a button that gave people an opportunity to take out the biggest noise there is during the World Cup — football itself.

My role: Art Director/Creative

Guldägget – Silverägg, Digitalt
Eurobest – Interactive, Online Ad, WEB BANNER, Bronze
Epica Awards – World Cup Advertising, Silver
London International Awards – Digital Banners, Bronze Winner
Best Ads – Best interactive of the week
Resumé – Digital campaign of the month, Gold

Xperia Competitor Charger
CP+B — 2015

Battery life is a key factor when choosing a new phone, and we’ll do almost anything when running out of battery. So we decided to help people struck by low battery panic. By attaching charging stations to bus stops and subway trains all over Sweden, commuters could charge their smartphones while waiting for the bus. With two days of battery life its easy to be generous.

My role: Art Director/Creative

The Xperia Soda Stunt
CP+B — 2015

During the opening weekend of James Bond movie Skyfall in Stockholm, Sony Mobile carried out a stunt in true undercover manner to promote the waterproof smartphone Xperia Acro S. A smartphone worthy of James Bond.

My role: Art Director/Creative

Jakob Eriksson
Art Director/Creative
E-mail: jakob@two86.com
Phone: +46 736 370 998