Hela Sveriges streamingtjänst.
For over 30 years, TV4 has brought together Sweden. We have laughed, cried, and heard Bengt Frithiofsson say "good morning wine lovers". We have seen airplanes crash into the World Trade Center and a guy with braces become Darin with the whole Swedish people.
We’ve been thrown between hope and despair and learned that there is a city called Wuhan.
In connection with the launch of the new TV4 Play, we wanted to convey the treasure trove of contrasts that TV4 offers; which binds strong bonds and creates shared memories.
By colliding well-known TV formats, we were able to showcase a different, yet very familiar TV4, with a broad range of content that continues to unite Sweden.
Created together with copywriter Erik Wingfors.
We’ve been thrown between hope and despair and learned that there is a city called Wuhan.
In connection with the launch of the new TV4 Play, we wanted to convey the treasure trove of contrasts that TV4 offers; which binds strong bonds and creates shared memories.
By colliding well-known TV formats, we were able to showcase a different, yet very familiar TV4, with a broad range of content that continues to unite Sweden.
Created together with copywriter Erik Wingfors.
TV4 — Var och en för sig. Alltid tillsammans.
Commercial 60 sec
Commercial 60 sec
Jakob Eriksson
Art Director/Creative
Stockholm
Art Director/Creative
Stockholm