Jakob Eriksson → Creative

Welcome to the Burgerian nation. A world free from outdated burger stereotypes.

Welcome to the world of the Swedish burger joint Tugg. Breaking a long-established category behaviour and building in more soul, more dynamism, and most of all, more representation of global cultures into the brand. The identity is a visual world that distances itself from the hamburger’s (debated) American origins.

Accompanied by colourful graphics, wild typography, and an industy-unique tone-of-voice. A world where anything is possible and everyone is invited. Even the competitors.

My role: Art Director + Copywriter 
Designed by the genious designers at Kurppa Hosk.

Jakob Eriksson
Art Director/Creative
E-mail: jakob@two86.com
Phone: +46 736 370 998