Welcome to the Burgerian nation. A world free from outdated burger stereotypes.
Welcome to the world of the Swedish burger joint Tugg. Breaking a long-established category behaviour and building in more soul, more dynamism, and most of all, more representation of global cultures into the brand. The identity is a visual world that distances itself from the hamburger’s (debated) American origins.
Accompanied by colourful graphics, wild typography, and an industy-unique tone-of-voice. A world where anything is possible and everyone is invited. Even the competitors.
My role: Art Director + Copywriter
Designed by the genious designers at Kurppa Hosk.
Accompanied by colourful graphics, wild typography, and an industy-unique tone-of-voice. A world where anything is possible and everyone is invited. Even the competitors.
My role: Art Director + Copywriter
Designed by the genious designers at Kurppa Hosk.
Jakob Eriksson
Art Director/Creative
Stockholm
Art Director/Creative
Stockholm