Yes, it’s good. But wrong.
O.P Anderson
CP+B — 2017
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My role: Art Director/Creative
O.P Anderson
CP+B — 2017
![](https://freight.cargo.site/t/original/i/47c4bffc0a625468826c1a3a22fff79c95085e579484a3e80de7a07522d1abe6/1.jpg)
There are few things more associated with Swedish traditions than O.P Anderson aquavit. And it's been consumed exactly the same for the past 127 years. Neat. Now, more than a century after it was first bottled, O.P. Anderson has decided to break into the cocktail category, a decision that of course upsets the traditionalists.
My role: Art Director/Creative
The Sad Man
O.P. Anderson — 2017
O.P. Anderson — 2017
It has come to our knowledge that people are diluting O.P. by pouring it into all sorts of drinks and cocktails, destroying everything we’ve worked so hard for.
![](https://freight.cargo.site/t/original/i/aeaf2c578428619ac47eb579dc1ceadf3a81fa99248ff97b8d8a8b3a92915d51/2.jpg)
![](https://freight.cargo.site/t/original/i/47c4bffc0a625468826c1a3a22fff79c95085e579484a3e80de7a07522d1abe6/1.jpg)
![](https://freight.cargo.site/t/original/i/dc0fe2894b1de1353d1dcaf7021fc598ceb5ec6d5432621999dd4690af1cf486/4.jpg)
![](https://freight.cargo.site/t/original/i/5d495d57f4bfba55160f075dc8f51c17e5a5f558eaae9f63854836f9444325ed/3.jpg)
So, yes — you can mix great cocktails with aquavit.
But it’s wrong.
But it’s wrong.
Jakob Eriksson
Art Director/Creative
Stockholm
Art Director/Creative
Stockholm